reverie deli was born out of a lifelong passion for good food and two degrees in architecture. opening a food business was a fantasy since childhood that i never took seriously until 2020, and i’ve been flying by the seat of my pants ever since. inspired by the DIY mentality prevalent in all the members of my family, i started a food-centric instagram with the intent to sell my goods one day. i started posting baked good documentation, fulfilled a few cake orders for some close friends, rebranded a few times so that this project felt like something worthwhile, and the rest is a blur.

friends told friends who told friends who told friends, the instagram algorithm did its duty, and now you’re here on my about page!

if you’re reading this, i hope you’ll take me on your own unique flavour fairytale. with every custom cake, i repeat the exercise of assembling ingredients into flavours and textures and visuals under the unique condition that it is made to the exact taste of the client. this process expanded my understanding of how to cook and bake beyond anything i could have done on my own, and i’m so thankful for my trusting clients to create with me.

hope to feed you one day,

♡ michelle ashurov